Community Media Trust
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Marketing…it’s All a Question of Trust!
With the many billions spent annually on Marketing Communications, the TV programme fakery together with the ‘phone in scandals means that most of this colossal expenditure is wasted because of a very serious issue – a declining lack of trust on behalf of your customers!
And all the advertising in the world can’t help you if you don’t have trust.
The BBC and the commercial networks are not the only organisations that have suffered a breakdown in trust recently.
Northern Rock, GMTV, Mattel, Bernard Matthews and … Continue Reading